In 2022, Audio-Technica released the AT-LP2022, a special-edition turntable featuring a stunning transparent acrylic design that gave it a look reminiscent of being carved out of glass or a block of ice, to celebrate its 60th anniversary. It cost $1,200 and only 3,000 units were made.
Fast forward to today, and the iconic Japanese hi-fi manufacturer has introduced a new and improved version of that gorgeous turntable. And this time around, it isn’t limited to such a few units.
Audio-Technica AT-LPA2

A new flagship?
Audio-Technica is well-established in the affordable turntable market, with most models being direct-drive and costing less than $500. But, recently, the esteemed hi-fi maker has been aiming higher.
This past fall, it released the AT-LP8X, a direct-drive semi-automatic turntable that cost $1,000 (which was its most expensive turntable at the time). Then, just a few weeks ago, it announced the Hotaru, a limited-edition all-in-one turntable with a floating design — yes, it floats — that represents the pinnacle of what the brand could achieve. … it costs $10,000.