How to Buy Lingerie and Loungewear Your Partner Will Love

Some of our favorite undergarments for a more intimate Valentine’s Day.

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Published February 7, 2018

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Updated August 26, 2022

Bygone are the days where women have had to strap into a girdle and tie up some handwash-only silk pantyhose. And as far as we know, most men aren’t trotting around with sock garters anymore. Today, the retail landscape is chock-full of luxurious undergarment options, and anything goes — from classic lace sets to ultra minimal bodysuits or super sleek short shorts.

Whatever style it is that makes your partner feel sexy, there’s plenty out there to satisfy any need. Maybe you know what your partner likes, but if not, here’s a starter list from brands that span the gamut of lacey to design-forward and streamlined.

Araks

Araks is perhaps best suited for the art gallery-lover in your life. Designed in New York, the line is refined, simple and design-forward. It never skimps on materials and it’s very pretty without beating you over the head.

Paulina Bralette $130
Aaron Panty $65
Yanelis Bralette $100
Liselott Panty $75
Cadel Slip $320

Else

Else’s line has the allure of traditional lace pieces but is updated for modern taste. The high-necks and racerback details combined with intricate sheer patterns are an upgrade from any run-of-the-mill lace set. Going with this brand is a sure-fire way to show you put a little thought into the gift.

Bella Racerback Bra $120
Bella High Waist Briefs $80
Baroque Tank Bra $120
Baroque Bikini $60

Land of Women

Designed and manufactured in New York, Land of Women is pared down yet still sophisticated and sexy. Creators Mckenzie Raley and Sarah Belz, set out to design something for everyday use that’s classic, minimal and ultimately complementary.

Dot Classic Bra $100
Dot High-Waisted Brief $65
Mockneck Bodysuit $220
Mesh Bodysuit $190

Sunspel

Sunspel has been around since 1860, and making garments with excellent fabric has always been at its core. If your partner really relishes in feeling like a million bucks, some luxe cotton from Sunspel will do the trick.

Superfine Cotton Low Waist Trunks$55
Woven English Stripe Boxer Shorts $50
Stretch Trunks $45
Superfine Cotton Briefs $40

Handvaerk

What says ‘I like you just the way you are’ more than some ultra minimal undies? Handvaerk was founded in NYC in 2013 and really leans into small-scale but high-quality production of timeless, simple pieces. Recommended.

Pima Cotton Jersey Briefs $123
Striped Pima Cotton-Jersey Boxer Briefs $45
striped-pima-cotton-jersey-t-shirt $110
Slim Fit Tapered Pima Cotton Jersey Pyjama Trouser $125