Founded in 2007, Gear Patrol is an award-winning publication and content studio dedicated to informing today’s generation of consumers about the best products to pursue their lives.
Mission
Our mission is simple. We are a team of creators, users and enthusiasts building the definitive resource for discovering products and the stories that surround them. At Gear Patrol, we believe everyone deserves the best product.
Gear Patrol’s product journalism reaches over 5.5 million monthly readers. Our scope includes everything from cars to home, style to tech, outdoors to watches — all covered through the lens of products. Gear Patrol and our content studio arm, Gear Patrol Studios have been awarded by the Webbys, OMMA, Min, Folio, and Communication Arts among many others. In 2019, our staff was awarded by Digiday for the Most Passionate Employees. And in 2018, Gear Patrol received an investment from Hearst Magazines, one of the world’s largest publishers of magazine media, to further accelerate our mission.
Learn more about how we test.
Values
Products don’t just fill the empty spaces in our homes. We believe products have the power to enrich and empower the lives of both discerning enthusiasts and everyday consumers.
We aim to share fresh perspectives on products. Moreover, we cater to enthusiasts of all stripes. The best products, and thus recommendations, are empathetic — not exclusive.
Products and culture are always changing. As a leading source for product discovery, we inform and inspire consumers to make decisions that propel them forward.
Our Team
Executive Leadership
CEO, Founder Eric Yang
Chief Content Officer, Cofounder Ben Bowers
Chief Financial Officer Brandon Frank
Editorial
Executive Editor Jack Seemer
Managing Editor Steve Mazzucchi
Editors Johnny Brayson
Associate Editor Tucker Bowe, Sean Tirman, Brad Lanphear
Sales & Partnerships
VP, Advertising and Partnerships Michael Bailey
Account Director Justin Parkhurst
Pacific Northwest Advertising Director Scot Bondlow
Manager, Client Services Dominique Gageant
Director, Branded Content Brian Smith
Product and Creative
Creative Director Joe A. Tornatzky
Director, Growth Strategy & Development Caitlyn Shaw
Gear Patrol Magazine is a deep dive into product culture. Inside each issue, you’ll find seasonal buying guides, rich maker profiles and long-form dispatches from the front lines of product design.
Gear Patrol Studios is the award-winning branded content agency of Gear Patrol based in New York City. We leverage 10+ years of storytelling to create compelling campaigns at the intersection of products and culture.
Gear Patrol reaches millions of readers seeking knowledge to make the right purchasing decisions. Driving our content — and our mission — is the belief that these products and insights can inspire and help people’s lives. But more important is our belief that the better world we are striving for is one that stands against racism and social injustice. Learn more about what Gear Patrol is doing to enact positive change.
Impressions
Uniques 4,500,000
Page Views 9,500,000
Instagram 145,000 followers
Facebook 136,000 followers
Twitter 50,000 followers
Audience
HHI $100k+: 35%
HHI $150k+: 17%
AGE 24 – 44: 48%
EDUCATION 71% college graduates
Achievements
Folio Awards
Eddie for Advertorial/Sponsored Content 2021 Finalist
Eddie for Magazine Section 2021 Finalist
Eddie for Advertorial/Sponsored Content 2019 Winner
Ozzie for Full Issue 2019 Finalist
Ozzie for Overall Design (Single Issue) 2019 Finalist
Eddie for Advertorial/Sponsored Content 2018 Finalist
Ozzie for Overall Design (Single Magazine Issue) 2018 Winner
Best Overall Magazine Design 2016 Winner
Best New Magazine (Under 250k Circulation) 2016 Winner
W3 Awards
Lifestyle Website 2021 Silver Winner
Branded Content Products and Services 2019 Gold Winner
Lifestyle Website 2019 Silver Winner
Digiday
Best Brand Partnership (B2C) 2024 Finalist for Gear Patrol x GMC: Mettle Work
Worklife Awards for Most Passionate Employees 2019 Winner
Communication Arts
Photography 2024 Award of Excellence
Best Editorial Design 2016 Winner
Webby Awards
Best Writing 2024 Honoree
Best Lifestyle Site 2020 Honoree
Best Lifestyle Site 2019 Honoree
Best Lifestyle Site 2016 Nominee
Best Lifestyle Site 2015 Winner
Best Lifestyle Site 2014 Honoree
MIN Awards
Best New Magazine Launch 2016 Winner
Editorial Excellence 2016 Winner
Best Web Photography 2015 Finalist
Best Web Videography 2015 Finalist
Editorial & Design 2014 Finalist
OMMA Awards
Creativity in Advertising 2014 Finalist
Telly Awards
Branded Content, Hill City x GPS Brand Anthem 2020 Gold
Craft – Use of Vertical Format, Running New York 2020 Silver
Social Video – Best Use of Vertical Format 2019 Silver
Communicator Awards
Feature Article, This Tiny Brand Is Revolutionizing One of Your Favorite Products – 2024 Award of Excellence
Campaign, Gear Patrol x GMC Mettle Work – 2024 Award of Distinction
Website Redesign – 2024 Award of Distinction
General Lifestyle – 2024 Award of Distinction
Writing, Feature Article 2022 Winner
Integrated Marketing, B2C 2022 Winner
Distinction in Online video for This Week in Gear 2020
Content Marketing Awards
Sponsored Content as part of a Content Marketing Program 2022 Finalist
Sponsored Content as part of a Content Marketing Program 2021 Finalist
Commerce Awards for Publishers
Best Streaming Article 2021 Winner
Society of Publication Designers
Digital Medal Finalist – 2024
Merit Award for Print Illustrations – 2022
Merit Award for Print Illustrations – 2021
Intuit Mailchimp x Fast Company Forward Awards
2024 Marketing Innovator of the Year
Contact Us
Advertising Inquiries
Reader Comments
Editorial Corrections
Editorial Tips
Press Inquiries
Store Inquiries
Disclosures
Affiliate Disclosure Statement
Gear Patrol links to featured products via Amazon and other online retailers, including our own Gear Patrol Store. When you click on these links and purchase products, Gear Patrol may earn a small percentage of the purchase price as a referral fee. Learn more about how we test.